I think that todays society is a half version o Essay Example For Students

I believe that todays society is a half form o Essay I believe that todays society is a half form of George Owells epic, 1984, here and there it is comparable and in others, remarkably unique. The nearest we come today to a Big Brother is the horde. The individuals are likewise constrained by vigilant surveillance cameras and subconscious cues. In any case, something in life today is totally different from that of 1984, it is the individuals. In the expressions of the well known lyricist, Power to the People.In breaking down Big Brother, there are similitudes among it and the horde. The Mafia is a wrongdoing family that can see everything, there is no conflicting with the horde or, in all likelihood somebody is going to bite the dust. The Mafia is across the board to the point that it has agents all over watching out for cops or law requirement, this is the Mafias telescreens (Orwell 6). Another frightening comparability between the crowd and Big Brother is the Mafias weird method of causing somebody to vanish or disintegrate (Orwell). Unknowingly a people personality can be changed, adjusted, or erased. Specialists use security and reconnaissance cameras to watch crimes or perhaps consistently exercises. An excess of observation freedoms are given to police or FBI. By utilizing hello there tech cameras which can really report a people life. Unwittingly, there might be a charming little camera introduced in the room. Another way that todays society controls the majority is subconscious cues. Unlawful now, subconscious cues were generally utilized in the amusement business, particularly during the fifties. A model is that film producers would include a brief moment business include for popcorn and soft drink during a film. Clients would really be controlled into purchasing these items. Despite the fact that, this sort of programming is illicit, it is still difficult to recognize, whos to state that we are not barraged by subconscious cues just by watching plugs on TV. This is excessively dangerous, to imagine that a people activities and feelings can be influenced by somebody elses corruptions. Once more, this is fundamentally the same as 1984. Of the considerable number of things there are today that would make it unthinkable for there to be an inward or external gathering, as in 1984, is that there is one another. Regardless of how diligently our administration attempts, they can't arrive at everybody. As opposed to 1984, where they do get everybody, I feel that was extraordinary and improbable. I discover it exceptionally far-fetched that a type of government can figure out how to get the entire world to tail them. 1984 isn't a reality, quality lies in numbers. Taking everything into account, life in the nineties, is a versatile time. In this time, there is a generous measure of limitation of people in general, quite a bit of which is for lawfulness. A ton of this day and age may take after George Orwells 1984. It is only a veneer of government blending in with innovation at a perilous level. Theres nothing to fear in light of the fact that 1984 is unrealistic and an enemies of communists bad dream.

Psychological theories free essay sample

Clarify the commitment of differentiating mental speculations to the comprehension of two explicit practices and survey the commitment of integral and differentiating mental hypotheses to the comprehension of two explicit practices. P2 In this piece of the task the creator will clarify the commitment of reciprocal mental hypotheses to the comprehension of two explicit practices The two explicit practices the creator has picked are animosity and enslavement. The organic hypothesis on fixation is this hypothesis accepts that there are hereditary form ups in an individual that makes them respond diverse to habit, this could mean somebody has a greater amount of an addictive character contrasted with someone else. They accept the hereditary cosmetics sway the handling of such synthetic substances in an individual so they either become dependent effectively or not. They accept there is a trigger that in mix with mental and ecological assistance makes an individual become dependent without any problem. There is additionally proof to help that dependence can be acquired, or that a few people might be bound to building up a habit than others. Backing for this hypothesis originates from twin investigations. In these investigations, indistinguishable twins that were isolated during childbirth (I. e. , brought up in totally various conditions) were found to have comparable degrees of liquor levels at various focuses in their lives. Despite the fact that the two kin may have been brought up in various liquor free homes, they were similarly prone to create liquor abuse. Studies have indicated that embraced youngsters have paces of liquor abuse nearer to those of their characteristic guardians than to those of their supportive parents‘one study found that 30â€40 percent of normal offspring of heavy drinkers become drunkards themselves, rather than a pace of 10 percent for everybody (Kolata, 1987). A few specialists presume that the pace of heritability of alcoholismâ€the possibility of acquiring the disorderâ€is â€Å"similar to that normal for diabetes or peptic ulcer disease† (Schuckit, 1984, p. 62). Since the whole human DNA grouping has been â€Å"decoded,† it is completely conceivable that during the coming decade researchers will find a hereditary connection with alcoholism’ (highered. mcgraw-slope. com/destinations/dl/free//Goode7_Sample_ch03. pdf date got to 18/04/13 time 12. 35pm) This concentrate from the site indicated is confirmation that the organic hypothesis was right or could be classed as being right. It additionally shows that there could be a hereditary connection towards enslavement in people anyway this examination for the most part centers around liquor abuse however it is an investigation that shows a dependence being gone on through hereditary qualities. Animosity is a type of feeling otherwise called outrage, anyway forceful conduct is increasingly vicious that outrage. A forceful individual may show forceful conduct through sharp tones in their voice or by mishandling somebody. Social Learning Theorists, for example, Bandura (1965), guarantee that forceful conduct is found out through watching and mimicking forceful models. Forceful conduct is fortified and kept up in the event that it has an alluring result (support). Banduras arrangement of Bobo doll tests uncovered various variables that decide if watched forceful conduct is imitated. Bandura demonstrated this when he directed a test where he had four gatherings of youngsters, one gathering of kids saw the bobo doll being mishandled by a good example, the second gathering of kids saw a vicious animation, the third gathering of kids saw a fierce movie and the last gathering of kids saw no brutality by any stretch of the imagination. At the point when left to do what the kids wanted the kids that had seen a type of viciousness at that point proceeded to mishandle the bobo doll, the kids that had seen no savagery at all started to play with the doll. The deindividuation supplements the social learning hypothesis as it Deindividuation implies an individual losing their restraints since they are not, at this point recognizable. One way that individuals can become deindividuated is the point at which they are a piece of a huge gathering or a group. Deindividuation has been utilized to clarify why individuals who are normally polite can get savage during bunch communications, for instance, riots. The deindivduation hypothesis supplements the social learning hypothesis as concurs that individuals change contingent upon good examples. The deindividuation hypothesis and the social learning hypothesis praise each other as the two of them concur that if an individual observers forceful conduct the individual could change their character to coordinate good examples which could thusly, change their animosity levels. P3 In this piece of the task the creator will clarify the commitment of differentiating mental hypotheses to the comprehension of two explicit practices Addiction is thought of an organic sort that is past through hereditary qualities as indicated by the natural hypothesis as clarified in P2. A differentiating hypothesis of the natural hypothesis would be the old style and operant molding hypothesis, this was made by Pavlov. The premise of molding hypotheses is that dependence is the final product of the fortification of medication use. The medication goes about as a reinforcer and oversees the user’s conduct. Rather than the organic models of the presentation speculations, these molding models propose that anybody can show addictive conduct on the off chance that they are given fortifications, paying little mind to their hereditary qualities. The upside of this hypothesis is that it offers the potential for considering every unnecessary action alongside medicate maltreatment inside a less complex gathering: those of remunerated conduct. There are numerous support models that have been characterized including the old style molding model. This model characterizes habit as a conduct that is rehashed as a result of the consideration given related with its support. A case of where this hypothesis is utilized is when Pavlov rung the ringer to his canine and gave the pooch food, the pooch then realized when the chime rang he would be remunerated, this could be utilized as a clarification to enslavement. At the point when the medication client takes the medication they are compensated as they get a ‘high’ this is a similar sort of thing as Pavlov’s hound as the medication is the improvement just like the chime to his canine and the ‘high’ being an award similar to the food to the pooch. Pavlov’s hound had be adapted to accept that when the ringer rang he would be given a prize, so as a medication client you would will in general accept that in the event that you take the medication you are remunerated which could prompt dependence. The Biological and molding hypothesis differentiate as the natural hypothesis accepts habit is inside hereditary qualities and the molding hypothesis accepts that fixation is inside positive and negative support on sedate maltreatment. Hostility is believed to be gained from encompassing people’s activities and emulating them as per the social learning hypothesis which has been recently clarified. Anyway the organic hypothesis proposes that all animosity originates from hereditary qualities, this could be on the grounds that one or the two guardians have not had enough dopamine in their mind or there is a compound awkwardness where the individual turns out to be progressively forceful. ‘One great examination during the 1960s (Jacobs et al. , 1965) found that an astonishing number of men in jail had XYY sex chromosomes rather than the typical XY. The scientists speculated that the additional Y chromosome may make the men increasingly forceful. Later investigations have discovered that such hereditary variations from the norm are in certainty across the board all through everybody and in this manner can’t clarify animosity. All the more as of late, contemplates have recognized hereditary patterns in twins and families. For instance, Brunner et al. (1993) recognized a typical quality in male individuals from a Danish family who all displayed unusual forceful behavior’(http://ashbournecollegepsychology. wordpress. com/psya3/animosity/organic clarifications of-hostility/date 18/04/13 time 15:48) This concentrate from the indicated site shows that reviews have demonstrated that the hereditary cosmetics of a people cerebrum makes the people progressively forceful. These two hypotheses differentiate as Bandura accepted that animosity is an imitated conduct that an individual has been appeared through a good example for instance if the people father beats their mom or the other way around the youngster would grow up to think hitting individuals is the proper activity, while the organic hypothesis recommends that hostility is past through to the person through compound irregular characteristics of the mind and hereditary cosmetics. M2 In this piece of the task the creator will evaluate the commitment of reciprocal and differentiating mental hypotheses to the comprehension of two explicit practices. The natural hypothesis adds to helping enslavement as the individual could now treat and recommended prescription to adjust the imbalanced synthetic compounds of the mind to enable the person to turn out to be less dependent on specific medications. It additionally contributes as there can be medicines, for example, needle therapy, spellbinding and tablets to take to empower the person to fall off a specific medication. These medications work by molding the mind to permit the compulsion some portion of the cerebrum to quietness itself. This aides as the degrees of dependence diminishes. Social Learning Theory on forceful conduct has added to explaining forceful conduct as though an individual is showing activities of animosity which they are mimicking from guardians or other good examples they could be expelled from the earth and discover that hostility isn't right. The social learning hypothesis adds to tackling animosity as it likewise distinguishes which good example could be the attacker and afterward the assailant would benefit from outside intervention to change. The deindividuation hypothesis that supplements Bandura’s hypothesis could likewise add to settling hostility through directing as in an advising meeting the councilor could offer guidance on moving ceaselessly fro

Public Relations Essay Sample

Public Relations Essay SampleThe purpose of a public relations admission essay sample is to make it easy for the admissions officer to read and digest. This is a standard paper that is typically given as a reference document when the admissions officer looks over the admissions essays of other applicants.For a school, this will be a way to distinguish themselves from all the other schools and distinguish themselves from those who have excellent but just as hard to read public relations admission essays. Most universities feel that students should have an easy way to read the public relations sample essay that they are looking at.That is why the types of public relations essay samples that they give out are so standardized. This will not change in the foreseeable future because they are fairly unique to their particular institution.One of the most difficult types of writing is an academic essay. It is hard for many people to break down what exactly it is that is written and then put t he pieces back together. But in college, you cannot afford to miss any steps along the way to getting your first impression right.When you go to apply to college, you have to be ready to answer the questions asked by the admissions officer. By giving them an admission essay sample, you will show them that you have taken the time to prepare and read carefully. They will trust you and see that you are serious about your education.Writing a public relations essay can be very different. This is the type of essay that you cannot prepare yourself and your college has to approve because it is a specialized area.You will want to be able to discuss your feelings and opinions about a particular school and then give your admissions officer a list of reasons that they should select you. After that, you have to go over and review the essay again to make sure that you have covered all the points that the admissions officer wanted to hear. You also need to make sure that you know how to come up wi th a convincing argument and finish the paper.No matter what you do, it is important to go over your essay with the admissions officer and have them look it over several times before you submit it to your college. That way, you have a much better chance of being accepted to the school you are applying to.

Cloud Computer Accounting Assignment Cloud Computing

CLOUD COMPUTERIZED ACCOUNTING ASSIGNMENT 1. Describe cloud computing Cloud computing refers to the storing of computer data and applications over the internet rather than on home or office network. It allows the sharing of data-processing tasks, online access to computer services and resources and centralized data storage. Instead of installing applications locally on your personal computer, applications are stored on a remote â€Å"cloud† server that you access through your web browser. Rather than every user having their own copy to install maintain and upgrade, a single cloud application at a single location can be shared by multiple users. 2. Highlight the benefits and potential problems with cloud computing There are many benefits of cloud computing. First of all, it allows easy access to information from anywhere at any time. Any user with an internet connection can easily access the cloud and the services it provides. Since these services are often connected, users can share information between multiple systems and with other users. Another advantage is its cost efficiency. Cloud computing is probably the most cost efficient method to use, maintain and upgrade because users pay only for the resources that they use, upgrades are automatic and scaling up or down is easy. Moreover, the cloud is available at much cheaper rates and can significantly lower the company’s IT expenses. There are also one-time-payments, pay-as-you-go and other options available. Furthermore, theShow MoreRelatedAnalysis : Cloud Computing Essay1353 Words   |  6 PagesSummary Analysis Cloud Computing is a fairly new term used to identify a type of computer connectivity, IT services and on-demand delivery offered via the web. The way that it works is, Cloud Computing offers an easy approach to accessing servers, storage, databases and a wide set of request over the Internet. Cloud Computing also allows cloud-based service providers to own and sustain the network-connected equipment necessary for these application services. This is all done while permitting a businessRead MoreMy Reflection On The Cloud Computing1496 Words   |  6 Pagesgained deep understanding about the Cloud computing, but I was getting worried about what are some new materials I should include in my slices and my final report. I didn’t give up or get frustrated. Instead, I start doing research step by step. After several weeks I had done a lot of researches and read many academic papers, so I was able to narrow down my Cloud computing topic into a specific small area. And found a new perspective to introduce Cloud computing technology which is its applicationsRead MoreHow Erp Can Be Value Added And Potential Risks Involved During The Implementation Of A Cloud Based Erp Solution1340 Words   |  6 PagesAssignment Question 2 How ERP can be value-added and the potential risks involved during the implementation of a cloud based ERP solution Executive Summary According to Joseph M. Mula’s article, â€Å"there was a recent announcement that several ERP providers have pronounced to become significant players in cloud computing. They were all shifting from being software as a service (SaaS) provider to a platform as a service (PaaS) provider. They started to incorporate mobile platformsRead MoreAccounting Software For A Business Essay1257 Words   |  6 PagesIndividual Assignment Name: Altaf Gohar Roll no: EAB2389 Accounting Software/Packages used in Australia Accounting  is referred as an art of collecting, classifying, and manipulating financial data for organizations and individuals.  It  is also used to determine financial stability or financial health of organizations. Accounting is the language of business and figures and is widely used as a means of communication for financial world, without it businesses cannot survive. It is important becauseRead MoreIs 310 Ch 1 Assignment Essay816 Words   |  4 PagesGalina Goncharova Professor Pak IS 310 Software and Hardware Concepts Assignment 2 Chapter 1 August 31, 2012 Vocabulary Exercises 1. Students of information systems generally focus on application software. Students of computer science generally focus on system software. 2. Configuring hardware and system software is an activity of UP (Unified Process) deployment discipline. 3. IS students and professionals should be familiar with professional societies, such as Association forRead MoreQuestions On Business And Information Technology Essay3352 Words   |  14 Pages Whitireia New Zealand Faculty of Business Information Technology Auckland Campus ASSIGNMENT COVER SHEET PROGRAMME Postgraduate Diploma in IT COURSE CODE IT8401 ASSIGNMENT NUMBER 1 LECTURER Dr. Zawar Shah STUDENT ID 21403039 STUDENT NAME Chandrasekar V S DUE DATE DATE SUBMITTED I certify that this is my own work: Student Signature: NB: Assignments will not be accepted without a certification signature. Refer to the BInfoTech handbook for information on plagiarised work. MARK MARKRead MoreStrategic Information System : Individual Assignment1343 Words   |  6 PagesFACULTY OF HIGHER EDUCATION HI5019 Strategic Information System: Individual Assignment Topic: Accounting Software Used in Australia Name: Teo Kok Leong Student ID: EDI 2187 History Accounting has existed since the ancient civilisation, from three thousand years ago in Egypt all the way to the modern world today. It always has been applied and done enormously. As growing in global business trade, accounting has come to a stage where it cannot be managed by single owners. BesidesRead MoreCloud Computing And Its Impact On The Business World1808 Words   |  8 PagesCloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer† (MultiTrends Inc, 2015). What does this mean for businesses, both big and small? Could this change the way businesses store data, and information? Will it be cost reducing, efficient and scalable? I have found the solution to these questions and many more while researching the â€Å"Cloud† for this paper. Before this projectRead MoreCmgt 554 Week4 Essay1623 Words   |  7 PagesTeam A- Week 4 Assignment – Patton-Fuller Community Hospital University of Phoenix CMGT 554 Patton-Fuller Community Hospital Information systems assist Patton-Fuller Community Hospital in setting and accomplishing it goals of improving and collaborating interdepartmentally with management, employees, staff, and customers (Apollo Group, Inc, 2013). Proficient information systems objectives are to provide effective and efficient services; add profit and cost-avoidance; and social responsibilityRead MoreBusiness Impact Analysis (BIA) Essay2667 Words   |  11 Pagescould be relevant in cloud computing. This is because the emergence of cloud computing exhibits a rudimentary transformation in how information technology services are developed, invented, scaled, deployed, paid for, and maintained. Today, computing is a paradox because computers are rapidly becoming powerful yet the cost of producing them is falling. As a result, computing is emerging as changing trend in the business society. Most clients are heavy users cloud computing owing to statistics that

Achilles the Illiad - 1570 Words

Iliad 21.70-135 (Lykaon supplicates Achilles, Achilles kills him) Consider Achilles’ response to supplication in this passage. How does this compare to his attitude in the extracts from the Iliad in your lecture/tutorial readings? The cruel rejection by Achilles to the supplication of Lykaon in Book 21 represents a fundamental transformation in the attitude of Achilles. Achilles has become full of anger and self-loathing following the death of Patroclus. Achilles answers Lykaon’s supplication by stating, â€Å"I reject this childish plea for mercy, and I will accept no ransom. Until Patroclus died, I often spared suppliants, and sold them abroad; but now all Trojans I catch will die, especially all sons of King Priam!† (Graves 1960†¦show more content†¦Achilles has been tipped over the edge by the blame he feels for failing his responsibilities and completely loses his grip on reality. Achilles no longer adheres to the moral and social standards that were previously so important to him in his quest for personal glory. The old values Achilles held are no longer relevant and he has lost all sense of right versus wrong. Achilles atrocious acts are symbolic of the war raging inside his mind. In his vengeful slaying of the Trojans he is metaphorically trying to kill himself over and over again. At this point Achilles is completely obsessed on obtaining revenge by killing Hector and absolutely nothing will stop him achieving this aim. Achilles is now in a psychological traumatic state of mind. Achilles wrath reaches its pinnacle when he kills Hector, as he declares, â€Å"at last I am avenged!† (Graves 1960 22:317). It would now be reasonable to expect that from this moment on Achilles anger would begin to subside with the relief of his revenge. We would rightfully expect to begin to see the return of the old Achilles as previously told, â€Å"but there is no gall in Achilleus’ heart, he is forgiving† (Lattimore 2011 2:240) however this is most certainly not the case. Instead Achilles anger is further and even more disturbingly demonstrated by his mutilation of Hectors body. Achilles has not found peace in his revenge whatsoever instead he becomes more deranged than ever. The death ofShow MoreRelated Achilles in The Illiad is not a Hero Essay1009 Words   |  5 PagesAchilles in The Illiad is not a Hero   Ã‚  Ã‚  Ã‚  Ã‚  In the introduction of the Essential Illiad given by Sheila Murnaghan, Achilles is labeled as â€Å"the greatest of the Greek heroes†. In classic mythology a hero is a person of great strength and courage celebrated for bold exploits and is often the offspring of a mortal and a god. Achilles was the greatest fighter among the Greeks or Trojans and feared no man in battle. He was also the offspring of a mortal and a god so by classic mythology definitionRead MoreThe Character of Achilles in Homers Illiad Essay1511 Words   |  7 PagesFor centuries now, the character of Achilleus, the great Achaean warrior, has been a subject of major debate among those studying Homers classic epic The Iliad. Ironically, though there is very little physical description of Achilleus in The Iliad, he is perhaps the most thoroughly developed character in the epic. It seems as though Achilleus has a tendency to make a very strong impression on the reader, and often a bad one a t that. Those who dislike Achilleus in particular attack his overpoweringRead MoreThe Fury of Achiles in Homers Illiad and Ovids Metamorphoses1066 Words   |  4 PagesAchilles Through the stories in both Homers Illiad and Ovids Metamorphoses one can see the power and the fury of Achilles, one greatest Greek warriors in the Trojan War. In Homers Illiad, Homer illustrates the battle between Achilles Hector, who was the Prince of Troy. In Ovids Metamorphoses, Ovid illustrates the battle between Achilles and Cycnus, who is the son of Neptune. In both battles, the outcome is the same both warriors are slain by Achilles. While both stories have the same endingRead MoreThe Trojan War : History Not Myth1545 Words   |  7 Pageshistories most legendary battles. This battle is told to have lasted ten years, resulting in the eventual collapse of Troy, under the siege of Greek forces. Modern knowledge of the Trojan War has survived mainly through the account given in Homer’s Illiad, and while having proved to be a rich source of inspiration for other writers, artists, and even filmmakers in recent history, much speculation still exists surrounding his accoun t. I will analyze modern interpretations of the Trojan War and examineRead MoreJacques Louis David, Andromache Mourning Hector1145 Words   |  5 Pagesinfluent to the latter Romantic movement, blends various elements and allusions of Homeric times to his artwork, encapsulating important Homeric textual and philosophical references. Masterfully, David engages audience with four central themes of the illiad; the rage of Achillies, Hectors death a metaphor for the fall of troy; and most importantly, the human impact of War. The ominous, heart-breaking family portrait not only enhances Homers’ text, but also ‘paints’ David’s own time; a steady shift intoRead MoreThe Road Of Immortality And Glory940 Words   |  4 PagesThe Road to Immortality and Glory â€Å"Gilgamesh† and â€Å"The Illiad† are epics that tell a character’s struggle to gain immortality and glory. Gilgamesh and Achilles’s motivations to gain immortality and glory are quite different. However, their journeys in trying to achieve these things are quite the same. Through the journey of trying to obtain immortality and glory, Gilgamesh and Achilles teach their audience the true way a person is able to gain immortality and glory in life. Although greatness,Read MoreThe Heroic Code1182 Words   |  5 Pagesdecisions often affect the lives of others as well. They need the heroic code to guide them in their decision making. In this essay, I will describe the heroic code and share its applications in the stories of Beowulf, Gilgamesh and Noah, and The Illiad, as well as my other personal experiences. I will start with the story of The Man of La Mancha, which is a play based on the story of Don Quixote. In this story, you have a rather deranged man on a quest to become a knight. In order to become aRead MoreCharacteristics Of A Hero In The Illiad979 Words   |  4 Pagesanything in between. People tend to think about unrealistic heroes who wear crazy outfits and capes and have a different they hide behind, but during the time of the Ancient Greeks, they had slightly different thoughts on heroes. When it comes to The Illiad by Homer, one of the biggest things focused on is the image of the hero. Homer never directly gives the answer to the question â€Å"What makes a good hero?†, but he does write about many heroes, and through the writings it is easy to pick up what qualitiesRead MoreTheme Of Glory In The Iliad774 Words   |  4 Pagesnegatively. In the early books of the Iliad, Agamemnon and Achilles are more concerned with individual honor rather than the well-being o f the city. In chapter 1, lines 135 -140, we clearly see Agamemnon defending his honor and pride by insisting, that because he is the king, he must not be left without a prize. By doing so, he has angered his greatest warrior whom is essential, to the defeat of Troy. By taking Briseis, Agamemnon dishonors Achilles and causes him to refuse to fight for his fellow AchaeansRead MoreAchilles, Aeneas, and Roland979 Words   |  4 Pagesduring the times of the ancient Greeks and Romans, as well as during the medieval period when Germanic tribes ruled Europe. To help them get through their very insecure days, people would tell oral stories of great heroes, like those of Achilles, Aeneas, and Roland. Achilles was a Greek war hero who fights in the Trojan War, a ten year long war between Greece and Troy (present day Turkey). Aeneas was an epic hero in ancient Roman folklore. He was a soldier who fought in the Trojan War and after surviving

Use of Color in The Great Gatsby Essay - 572 Words

Fitzgerald’s use of symbolism and colors in The Great Gatsby is prominent in every chapter of his novel.nbsp; To fully understand the meaning of his color use, a reader must recognize the situations in which these colors are used.nbsp; Throughout the novel Fitzgerald uses the color green.nbsp; Green has many possible interpretations, and its’ use to reveal insight into Gatsby’s character is probably the most meaningful. nbsp;nbsp;nbsp; One possible meaning of the color green is envy.nbsp; Gatsby can be seen as an envious, jealous character.nbsp; He once had the love of his life, Daisy, but now she is married to another man.nbsp; He spends all of his time and effort into getting back with Daisy.nbsp; He is also envious of many†¦show more content†¦Money rules the lives of the people in the story.nbsp; Gatsby needs money to live the life that he does.nbsp; Gatsby also feels he needs the money to get back together with Daisy.nbsp;nbsp;nbsp; Gatsby has a large green lawn and green ivy going up his house.nbsp; Inside Gatsby’s car, the passengers sit in a sort of green leather conservatory. Later, Mr. Michaelis describes this death car as light green. All of these things represent the riches, as well as the importance of money in Gatsby’s life. nbsp;nbsp;nbsp; The color green can both symbolize envy and money.nbsp; However, the most reasonable meaning would have to be one of future hope, especially in Gatsby’s case.nbsp; In the first chapter, Nick Carraway sees Gatsby and his arms stretched out towards Daisy’s dock.nbsp; This is a very powerful scene of the novel.nbsp; The reader sees Gatsby staring off into the darkness, concentrating on one small, green, blinking light.nbsp; This is a wonderful and appropriate symbol of Gatsby’s life.nbsp; Gatsby is living alone in a world of darkness, trying to seize one small thing to bring him happiness.nbsp; His life has had many shortcomings and many troubles through his younger years.nbsp; He finally receives some breaks and is able make a name for himself.nbsp; The longing in his heart is to have Daisy, but more importantly to have a new hope in his life.nbsp; He has always kept the idea in his heart that he could be reunited with Daisy.Show MoreRelatedFitzgera ld’s Use of Color in the Great Gatsby2583 Words   |  11 PagesScott Fitzgerald’s classic novel, The Great Gatsby, exposes the corruption and greed of the Roaring Twenties. Fitzgerald is able to captivate readers attentions through his employment of color symbolism. Fitzgerald portrays important messages in the novel by his symbolic use of colors. Colors play an important role in Fitzgerald’s descriptions of the lives of Jay Gatsby, Nick Carraway and many of the other characters in the novel. Fitzgerald uses the colors white, yellow, and green to expressRead MoreThe Use of Creative Color Throughoutout F. Scott Fitzgeralds The Great Gatsby600 Words   |  3 PagesFitzgerald creatively utilizes colors throughout his novel, The Great Gatsby, not only to provide the reader with a rich visual image of the scene taking place, but also to convey certain symbols within the story. To begin with, one must understand what each color symbolizes. Green symbolizes hope , blue symbolizes illusion, red means violence or love, yellow illustrates wealth or death, white is innocence, and gray or black symbolizes corruption. The reader can see that color symbolism is used to characterizeRead MoreThe Colors of Gatsby, F. Scott Fitzgeralds Famous Novel1640 Words   |  7 Pagesnovel, The Great Gatsby. With his well-chosen words, Fitzgerald painted a fantastic portrait of life during the Roaring Twenties in the minds of his readers, a picture rich with color and excitement. Four colors: green, gold, white, and gray played key roles in the symbolic demonstration of ideas and feelings which, woven together seamlessly, made The Great Gatsby a world-renowned work of literary genius. Some of the most well-known and intriguing symbolic imagery in The Great Gatsby comes fromRead MoreEssay on Symbolism on the Great Gatsby1179 Words   |  5 PagesIn novels, the use of symbols makes the story interesting and essential to the readers. Symbols are messages that the author uses to communicate with the reader for a deeper understanding, although sometimes it can only be discovered if analyzed. Fitzgerald connects the different symbols throughout the novel to pinpoint an elaborate meaning towards the story yet it does indicate a pleasant meaning. A symbol such as â€Å"color† or â€Å"money† can be less complex than it seems. Whereas a symbol as complicatedRead MoreSymbolism In The Great Gatsby1082 Words   |  5 Pages The novel â€Å"The Great Gatsby† written by F. Scott Fitzgerald was based upon a love/drama romance. Throughout the novel Fitzgerald uses symbols to represent something in a much deeper meaning. One of the main characters, Jay Gat sby can be described by many different symbols. These symboles tell a much bigger story than what they are actually read as. There can be a range of different symbols that Fitzgerald uses ranging from different colors to different locations. Both of them have a huge impactRead MoreColor Imagery in F. Scott Fitzgeralds The Great Gatsby658 Words   |  3 PagesWhen an artist paints a picture, they use vibrant greens and reds and contrast with dull blues and purples. In literature, the same technique can be used. In F. Scott Fitzgerald’s work, The Great Gatsby, he gives greater meaning to his characters and their experiences by using color imagery. The Great Gatsby, set in 1920s New York, shows the differences between the life of the prosperous and the impoverished. Fitzgerald uses the colors gold, yellow, green, and white to expand the meaning and purposeRead MoreGreat Gatsby Color Imagery Symbolism Essay1166 Words   |  5 PagesColor imagery in The Great Gatsby is vital to the books storyline. If there was no color imagery then the reader could not associate a certain person or thing with a color or idea. Fitzgerald uses the color so people can remember the person more than just their name. The use of color imagery greatly impacts the story line. One of the main colors in The Great Gatsby is white. White represents the innocence and purity in the book. Daisy and Jordan are first introduced wearing white. It makes you thinkRead More Use of Symbols and Symbolism in The Great Gatsby Essay1326 Words   |  6 Pagesliterary merit. In his novel The Great Gatsby, F. Scott Fitzgerald uses symbols to portray events, feelings, personalities and time periods. Throughout the narrative, Fitzgerald uses strong contrasting symbols such as West Egg and East Egg. His superior use of other predominant symbols such as color and light are also evident throughout the novel. The story begins as the narrator, Nick Carraway, describes his arrival to West Egg. One can immediately spot new-money Gatsby and no-money Nick on one sideRead MoreEssay On Color Symbolism In The Great Gatsby1048 Words   |  5 Pages Euphrates Sackey 9-21-17 English 1011 Z83 Professor Brosh Response to Driving to Destruction with the Rich and Careless at the Wheel Color-Symbolism in The Great Gatsby There is no understanding The Great Gatsby if you do not have at least a basic grasp of the main motifs that are present. Automobiles and colors are two main driving factors in F. Scott Fitzgeralds work and these two ideas work together as well. Many readers are so wowed by the vivid imagery included in this classic thatRead MoreSymbolism in The Great Gatsby and The Raven Essay883 Words   |  4 Pageswell-known and better understood than others. Authors use symbols to tell how they are feeling (Overview). The symbols in F. Scott Fitzgerald’s The Great Gatsby and The Raven by Edgar Allan Poe are very different; however, they are still very important throughout both pieces of literature. Throughout The Great Gatsby the narrator, Nick, describes the colors that the characters wear and colors that are shown throughout the novel. The colors serve as major symbols in the book. â€Å"Daisy’s white

Co-Op Essay free essay sample

Opportunities-Threats co-pop Essay In the summer of 2005 1 had the opportunity to intern at The Franklin Institute Museum in PA. This museum is one of the many well known science museums across the country. The Franklin Institute Museum is a unique museum that gives the experience of exploring science In a fun and fascinating way. The museum touches bases on many areas of science such as, anatomy, physics, environmental sciences, and space. The Franklin Institute Is named after Benjamin Franklin and Is the home of his national memorial statue.It was founded in 1824 and its first building was established in 1 825; since then its location has changed with in the city of Philadelphia but it still remains to be one of the oldest and premier centers of science education and development in the country. My internship experience at the Franklin Institute was an astonishing and pleasurable experience that I will never forget. Over the summer I had the opportunity to work with the Franklin Institute Discovery Camp, which Is camp geared toward 6 to 1 3 year old children who have an interest in science. We will write a custom essay sample on Co-Op Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page During my summer internship we did many activities which were geared towards an area in science. For example, I participated in various chemistry experiments as well as the a mummification of frog. My SOOT Analysis of the Franklin Institute Is my observations from my time there during the summer, the strengths, weakness, opportunities, and threats about the Institute and my experience are followed: Strengths: The strong point of the program is the children. It gives an opportunity for young children and teens to explore a passion they may have and find more of an interest n science.In expanding a childs mind it gives them the opportunity to go farther In depth with the passion they may have for the subject. Exposing our children to a program like this, plants seeds for future doctors, scientist and much more. The program gives them knowledge and understanding about the many areas of science. By teaching the kids and making sure they have a fun but educational summer, it gives parents the ease of knowing that their children are being educated while away from school. In the program being successful in making parents as well as the children happy, it gives the opportunity for mor e exposure to other parents and schools. The program also has strength In high school students and college students with the opportunity to get the experience they may need in dealing with science related areas, as well as conducting programs, helping children and being a role model. Weakness: administrator, volunteers and college counselors may have. We it comes to be organized and having a set plan for the day it is not smoothly done. The program does a few things at the last minute and brings chaos to the counselors as well as the students.The programs opportunity for students to advance in the Franklin Institute or with in the program is not very strong. I do not see a place for growth for intern students with in the Institute; maybe due to the fact that they are a non profit Institute. Opportunities: The opportunities that are an available within the program is the children can one day advance into counselors and share their knowledge and understanding with others. It gives the kids a chance to Join science clubs and organizations to promote the love and learning of science and its many areas.Implementing programs and activities with Discovery Camp gives college students the source of knowing how to effectively begin and run a program and/or activity. It also gives the option of including your work done at the Franklin Institute on your resume for future employers to review. The opportunities that the Institute has are limited but with hard work and networking growth can be made. Threats: With any company that promotes a program or has a program there are threats. The threat of the Discovery Camp is the fact that there are many other camps out here that promote fun and learning about science as well.Many other science camps may go in depth with more experiments and knowledge about a specific area while Discovery Camp only touches small bases of each area. The obstacle the program may face is the fact that the amount of money the parents put into the program may not be worth the information there children are getting back. In being a science camp it would be useful to invest in more technology and science equipment for the students, which will help advance them for the future science classes they may take.

5 Nutty Careers for Writers Showing up Their Skills at College

5 Nutty Careers for Writers Showing up Their Skills at College 5 Nutty Careers for Writers Showing up Their Skills at College Writing skills are very important in many different careers. People who are good at it are more likely to find a high-paying job. From resumes to cover letters to interview thank-you notes, good writing impresses potential employers; once you’ve landed a job, it’s even more important when you’re writing memos and emails, preparing reports, writing copy for a website or blog, and so on. If you’ve got major writing skills, here are some of the best careers for writers you should consider taking up after college. 1. Executive Assistant Do you like creating high-quality products that make someone else look really, really good? Consider becoming an executive assistant, where you will work with the big bosses. Whether it’s constructing a brief, writing an end-of-year report, or composing a thank-you note to an important business associate, your superb writing skills will make the entire company shine. 2. Media Relations Specialist When a company needs to communicate with the press, they employ a media relations specialist to write press releases, create press packets, and otherwise work with journalists to create positive news about their organization. This work is especially important when the company hits a rough patch and needs to smooth things over. Someone who can communicate the value of a brand as well as maintain the loyalty of its customers needs superb writing skills, and you might just be the right person for this particular position. 3. Video Game Copywriter If you think that video games are just for nerds, think again. The video game industry is constantly growing, and as virtual reality (VR) becomes more popular, the need for video game copywriters grows as well. Your job will be to design the narratives that make the game so realistic and engaging, so a natural, conversational style and knowledge about your customer vernacular is really important. 4. Legacy Writer Are you fascinated by the past? Do you love learning about history? Are you great at working with people, especially older ones? You might enjoy being a legacy writer. Legacy writers, also known as personal historians. They write down all of the important events of their and their family members’ lives. They need excellent soft skills and the ability to listen and stay well-organized. If history is really your thing, then legacy writing could be a meaningful and lucrative career path for you. 5. Content Writer Content writers need to be able to write to their audience. That means adopting an appropriate style and choosing topics of interest for their particular demographic. Since content writers frequently make a living by working for a number of different clients, blogs, or websites, they need to be able to quickly adapt to whatever style is needed. They also need to be able to generate truly original content. The final skill needed for content writing is a familiarity with SEO, or search engine optimization; this means that certain keywords need to be included in posts in order to get the most traffic to the site. While there is definitely a learning curve, it is a solid career choice for professional paper writers that is not going away anytime soon. Still think that your writing skills are just good for your student papers? Come on! You even do not know what kind of treasure you have. Start thinking about your future career, as you have such a great variety of positions to choose among.

SLP internal analysis and SWOT Analysis

SLP internal analysis and SWOT Analysis Introduction Resource Based View is a modern day management tool that is used in crafting company’s strategy using the available resources and distinctive capabilities. One of the ways of achieving this is the use of Economic Values Added (EVA) or the Economic Rent (Connely, 2010). The EVA is gotten by subtracting the firm’s Net Operating Profit After tax (NOPAT) from the multiplication of the firm’s cost of capital by the firm’s capital i.e. NOPAT – (CAPITAL * COST OF CAPITAL).Advertising We will write a custom coursework sample on SLP internal analysis and SWOT Analysis specifically for you for only $16.05 $11/page Learn More A firm’s competitive advantage is therefore determined by its ability to use the available resources and utilize the core competencies to achieve targeted objectives (Barney, 1991). This paper discusses the various resources and competencies that an organizational can use to achieve competitiv e advantage over other firms. Sources Ensuing are two sources that offer information about these resources and competencies that provide a foundation for the formulation of a firm’s strategy. https://www.marketingteacher.com/swots these internal factors are resources such as human capital, patents, skills, goodwill and physical resources such as equipment and buildings. The disadvantage of this source is that the firm only uses internal environment to formulate the strategy ignoring the external environment which presents conditions that a business operates in. https://fba.aiub.edu/Files/Uploads/MGT110043.pdf. In his book, Henry presents the resource based view as a management tool for strategy formulation. Distinctive capabilities are useful in a firm’s competitiveness since the competitors are unable to duplicate them. The limitations of this source are that it looks at the firm which is established and has heavily invested in research and developments thus have acqu ired competencies in the specific operation area. Small firms are therefore not able to use these types of resources. Resources Resources are the inputs that a company uses in all the functional areas of its operations to produce the desired output and thus achieve the set target (Comeford Callaghan, 2011). Financial resources ensure that a firm has adequate amount of liquid cash to carry out the operations as well as finance the expected investments. This keeps the firm’s value high since its equity is not composed of large amounts of debt.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Human resources are other important organizations physical resources that ensure that the firm’s operations are of high quality. A workforce that is highly competent will make sure that the firm’s products are of high quality and also the firm employs efficient producti on methods resulting in low production costs. Technical resources are intangible resources which enhance a firm’s products quality. Advanced technical knowledge in the production process ensures that the firm’s products are preferred over the competitors since they are of superior quality (Barney, 1991). This therefore acts as an important resource that will form a basis of customer loyalty hence boosting a firm’s profitability. Intellectual resources are resources that a firm has acquired through research and development. These include patents and copyrights. Patents ensure that a firm possesses the exclusive right over certain means of production (Barney, 1991). A firm considers patents as important assets since it is able to employ unique production methods to achieve better results than the competitors. Goodwill is resources which a firm bears that make provide a competitive advantage over others. It may be in form of location, first mover advantage or custo mer loyalty. Goodwill usually puts a firm at a better state than the competitors and usually results in customer loyalty. It is therefore important in formulation of the firm’s strategy since it will ensure that firm strategic location and actions that will make it favorable over the competitors. A firm’s reputation ensures that it bears goodwill and this acts to foster the customer loyalty on the products. Architecture is the ability of a firm to bear different structures and networks that ensure it is well positioned to take on the competition provided by the other market players. Innovation gives a firm the ability to come with new products that are more appealing to the ever changing consumer tastes and preferences. A firm that is able to come up with new products will always enjoy a competitive advantage since its products will address the consumers presents tastes and preference.Advertising We will write a custom coursework sample on SLP internal analysis and SWOT Analysis specifically for you for only $16.05 $11/page Learn More Conclusion The Resource Based View is therefore and important management tool that is used to formulate a company’s strategy using the internal environment analysis. An internal environment will always provide the controllable parameter that an organization can manipulate to achieve its set targets and objective. References Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management , 99-120. Comeford, R., Callaghan, d. (2011). Environmental, industry, and internal analysis. London: Prentice Hall. Connely, D. (2010). Strategy for Internal Environment. Henry, A. (2007). The Internal Environment of an Organization. London: Oxford University Press.

Poverty in Haiti Essay Example | Topics and Well Written Essays - 1500 words

Poverty in Haiti - Essay Example During the last four years, there have been some positive changes like the restoration of political stability in 2006, the establishment of a better macroeconomic framework, the reduction of insecurity, and a slight economic growth (IMF, 2008:8). In spite of these positive signs, the country faces many challenges. In 2001, 4.4 million persons (56 percent of the total population of 8.1 million) were living below the extreme poverty line (US$1 per person, per day), and 7.6 persons out of 10 were poor (less than US$2 per person, per day) (IMF, 2008:8). At the same time, 40 percent of the poorest population only had access to 5.9 percent of total income, while 68 percent of this income belonged to the most affluent 20 percent of the population. (IMF, 2008:8). This means that 80 percent of the population was in control of only 32 percent of the total income. It has been calculated that 2 percent of the richest group in Haiti was in control of 26 percent of this income. (IMF, 2008:8). This is a clear picture of a high level of poverty and inequality. Besides that, Haiti fell from position 146 in 2000 to 153 in 2005 regarding the indicator of human development. There have been a gradual increase of deforestation, very low life expectancy at birth, and a deterioration in living conditions due to the annual average decline in real per capita income and average consumption. (IMF, 2008:8). Lack of education and the prevalence of ignorance and superstition keep many Haitians in a state of underdevelopment. For many Haitians survival is the most important issue that they face day by day. Both economic and human development have to be addressed with quick and effective solutions. 2.- Challenges Ahead. Challenges have to be identified accurately in order to tackle them in a proactive way. Haiti's Government and the International Monetary Fund (IMF) have been implementing the guidelines established in the Growth and Poverty Reduction Strategy Paper (DSNCRP) in which four key challenges have been identified: achieving more meaningful social development in order to overcome the lag regarding the Millennium Development Goals (MDGs), creating a modern, competitive economy to align Haiti with other Caribbean economies by rebalancing its competitiveness at the regional level, modernizing the State so it can really be at the service of all citizens by reshaping the public management system, and using at the fullest the country two comparative advantages (its cultural creativity and historical heritage, and the economic resources from the Diaspora). (IMF, 2008:9). Since poor Haitians struggle to survive desperately day by day, the most critical challenge of immediate survival must be consid ered as the highest priority problem to be solved in a viable, concrete way. 3.- Poverty

Business Communications Risk Management Essay Example | Topics and Well Written Essays - 250 words

Business Communications Risk Management - Essay Example The FTC investigators can take care of a single organization or even an entire industry and it is up to their disposal to decide which route they want to go. It is an organization that has a separate bureau for the consumer protection realms which has a mandate to protect the consumers when the talk goes out loud related with the unfair or deceptive acts and practices found in commerce. Hence the business communication link comes within the fray in a very quantifiable manner when this bureau of consumer protection is talked about at length. FTC works to good effect within competition, economics and the two related bureaus are playing their active roles nonetheless. The basic concepts of FTC are very closely tied in with monopoly and mergers which are essential ingredients of the working realms of FTC (Kleit 2004). The unfair or deceptive practices which affect the consumers are also significant in understanding the dictum of how FTC works to good effect within the related environment . References Kleit, A (2004). Art of the Deal: The Merger Settlement Process at the Federal Trade Commission. Southern Economic Journal, Vol. 70 Loza, E (2001). Internet Fraud: Federal Trade Commission Prosecutions of Online Conduct. Communications and the Law, Vol. 23

The Transmission Model Of Communications

The Transmission Model Of Communications Most professionals need a few theories to back up their thinking and also to help give substance to their recommendations. A few theories and models give us a concrete and rational foundation for decision-making. These are especially helpful when thinking about how to tackle an issue and how to work out what is going on. They are useful too when devising plans and writing communications strategies, explaining concepts to colleagues and clients or giving focus when we need direction. These are my ten top theories, the ones I have found most useful in over thirty years as a practitioner, consultant and lecturer. Theory One Shannon and Weaver the transmission model of communications One of the oldest and simplest theories about communications came from Shannon and Weaver (1949). But Shannon and Weaver were not PR professionals; they worked for Bell Telephone Labs in the USA. Shannon and Weaver were focused on issues about accuracy and efficiency in telephony. Their model is both simple to understand and generally applicable and this originally made it attractive to not only people working in PR and communications but also academics who have since developed more sophisticated models and theories to explain the process of human and organisational communications. Shannon and Weavers original model often called the transmission model consisted of five sequential elements: An information source, that produces a message. A transmitter, that encodes the message into signals A channel, that carries the signals, which have been adapted to allow transmission A receiver, that decodes the message from the signal A destination, where the message arrives. They also included a sixth element, noise, defined as any interference with the message travelling along the channel that could change or impair the signal and so change the original message into something different from that intended. This transmission model, which has been around for a long time, is somewhat simplistic. But it does serve as a reminder to practitioners about the basic processes involved in communications and in PR. Its also the basis for social scientist and guru on propaganda Harold Lasswells explanation of communications as being Who says What to Whom in What Channel with What Effect Shannon and Weaver argued that there are three problems when thinking about communications: The technical problem: how accurately can the message be transmitted? The semantic problem: how precisely is the meaning conveyed? The effectiveness problem: how effectively does the received meaning affect behaviour? They assumed that sorting out the technical problems would largely solve the semantic and effectiveness problems (and that really is simplistic). You can see that there are a few problems with this model. It is linear and one-way there is no engagement with the receiver. The sender is called the information source it is not a complex sender. The receiver appears to be a passive and accepting, a simple and willing absorber of information, hardly a critical interpreter of what he or she is exposed to. There is no way to assess whether the receiver has accurately picked up the message and then believed it or acted upon it. There is no consideration of the context of meaning (is this teacher to parent, politician to floating voter?). Nor to when in terms of time the communication takes place. But then again this theory was devised by and for telecommunications engineers. Consequently this simple model cannot reflect the complex psychology of the human being or the physiology of the human brain. Nor does it accommodate the existing relationships between sender and receiver, or the infinite ways a message can be encoded in term s of words and pictures. Also it does not allow for the unique characteristics of the multiple channels that could be use d to get the message across and that affect how a message will be seen and interpreted. So theor y one is a useful start point. Theory Two James Carey transportation/communications links http://wyolife.com/Thank%20US/morse%20telegraph.jpg Invention and technology have a huge part to play in the development of corporate communications. James Carey was an American academic and journalism specialist. In his book Communication As Culture (1989) Carey discussed the development of the telegraph and its understated role in future developments in communication. The non-electric telegraph was invented by Claude Chappe in 1794 and was a visual system using semaphore, a flag-based alphabet, and depending on a line of sight for communication. The optical telegraph was subsequently replaced by the electric telegraph, the invention of Samuel Morse. Morse proved that signals could be transmitted by wire and, to facilitate this developed the Morse Code. The first news dispatched by electric telegraph was in May 1844. The death knell for the electric telegraph came with the invention of the telephone in 1877. So before the nineteenth century the movement of information was more or less the same as the transport of goods or people and both were described as communication. Before the telegraph (and the telephone) most decisions particularly business and political decisions were made face to face. Carey argued that the telegraph permitted for the first time the effective separation of communication from transportation. So after the telegraph, as soon as messages could travel faster than the people, horses or trains that delivered them, everything changed, in terms of how humans communicated across distances and over time. Geography became irrelevant, enabling communities to move away from the local, towards the national, and international or global. The telegraph allowed people from one side of the world to communicate almost instantaneously with someone on the other side of the world. How quaint this seems in todays digital world but this helps us look at the origins of modern communication. Because this shows to some extent where plain English came from. The short brief telegraph demanded a prose style that Carey noted was more à ¢Ã¢â€š ¬Ã‚ ¦lean and unadorned. Think of a tweetà ¢Ã¢â€š ¬Ã‚ ¦. So all those years ago it was the simple old telegraph that first called for the plainest of writing and, as a knock-on effect, changed the way news was written. At the same time style became more objective because these words would be read by individuals of many different beliefs and opinions, from many different communities, regions and countries. Technological advances continue to have a huge impact on how we practice communications on what messages work, on how we encode our message, on what channels to use so that the receiver sees and hears it accurately and so on. The meaning of the message comes from the process listeners, readers and/or viewers go through when they make sense of what they see, hear and feel. Meaning is not extracted from but constructed by the message. Its clear that, while we dont need to be technician, everyone working in the field of communications must keep abreast of developments in technology because you can bet your bottom dollar they will have an impact of professional communications practice. Theory Three Grunig and Hunts Four Models for Public Relations Managing Public Relations written by Grunig and Hunt (1984) highlighted four models for how organizations can chose to practice public relations. The four models developed more or less chronologically through the twentieth century. This is the most often cited theory of public relations and these theories are still relevant, taught as part of graduate, post-graduate and vocational qualifications across the UK and overseas. The Four Models Press agent model one way communication where an organization tells an audience what it wants it to believe. Little or no research to determine audiences needs interests or inclinations to agree with the organisations objectives. This is the simple, original, historic model for PR with the focus on getting favourable coverage (ie publicity) for your organization, cause, celebrity, brand via the media. One -way transfer of information No feedback Little or no research Information is not always accurate all publicity is good publicity Public information model a journalists approach to public relations, offers truthful accurate information about an organisation leaving our damaging or harmful information. This model developed pretty much as a reaction to attacks on large corporations and government agencies by investigative journalists. The leaders of these institutions needed more than simple propaganda peddled by press agents to counter the attacks on them in the media. So they hired their own journalists to act as public relations practitioners, and press handouts were written and distributed to give their point of view and explain actions. This is also the model where essential information is provided to the people and persuasion or attitude change is not essential. Examples might be letting people know about the weather, about road traffic, or internally about new appointments and soon. The approach is very much lets get the facts out. One way transfer of information Some evaluation on effectiveness Little or no research about the audience(s) Used most often by government Truthful and accurate Two-way asymmetrical model emphasises a change in attitudes or behaviours in the audience only in accordance with the objectives and goals of the organisation. Persuasive communication really has its origins here. In 1917 during World War 1 US President Woodrow Wilson set up The Creel Committee (AKA CPI Committee on Public Information). Committee members included the so-called founder of modern public relations practice, social scientist Edward Bernays. Communications took a more scientific approach that made the practice two-way with practitioners both seeking information from and giving information to publics. Theories introduced by Bernays were those of propaganda, persuasion, and the engineering of consent. This model is clearly at work when attempts are made to influence publics to adopt a preferred point of view or behaviour. Research provides input into the process (for example research into why people buy a new car help manufacturers create motivating relevant messages). Scientific persuasion Two-way transfer of information Research done to persuade audience(s) Messages created to persuade Model slanted in favour of organization The two-way symmetrical model uses research to better understand the audience and to resolve disputes. Each party the sender and receiver is willing to alter messages and even behaviours to accommodate the others needs. The two-way symmetrical model makes use of research and other forms of two-way communication. Unlike the two-way asymmetrical model, however, it uses research to facilitate understanding and communication rather than to identify messages most likely to motivate or persuade publics. A good example might be management and workforce in a consultation process enabling a change of policies and practices resulting in higher productivity and better pay and conditions. This model includes ideas and principles like telling the truth, interpreting the client and public to one another and management understanding the viewpoints of employees and neighbours as well as employees and neighbours understanding the viewpoints of management. It is perhaps a communications ideal as many organisations are unwilling to go all the way and engage so fully with audiences as they wish to retain the concept of control. It could be argued that modern technology and digital communications is forcing even the most reluctant organisation to have to consider this model seriously to maintain a competitive or an ethical position that enhances reputation. Behaviour change on both sides Research done to understand, not manipulate, the audience Strategies include consultation, bargaining, negotiation , discussion, compromise Best model of communication? http://tidforlivet.files.wordpress.com/2012/04/tabell.png https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw-b0dYUuYF92AVa7X36n1VwTjwvQIQ_sN9zCv0HEJeRkXJkFnAZ2llPJzfcBvqfqIBC7fS6FquvvItzBbVJ8XBTQyXGp5KhXi6Ht3y74FfiD-bgtEiCgmcqISYJdrpxW1kP_HU8WGoRQ/s400/Ethical_Influence.png http://www.derekchristensen.com/wp-content/uploads/2011/03/cialdini-influence-chart.png Theory Four Robert Cialdini and Influence Arguably one of the key tasks of corporate communications is to influence others to comply with what you want; which may be to understand an issue, engage in debate, prefer or like or support your point of view, or behave a different way. Robert Cialdini, Regents Professor Emeritus of Psychology and Marketing at Arizona State University has made influence his lifes work. Having observed extensively how influence works by studying compliance professionals (people skilled in getting others to do what they want them to do salespeople, fundraisers, recruiters, advertisers and so on) he published, in 1984, Influence: The Psychology of Persuasion. I was given this book when I worked in the advertising industry and I go back to these ideas time and time again. Cialdini arrived at what he called his six weapons of influence and we can see these six principles at work in many successful PR and communications programmes. But do take care influence in the wrong hands becomes manipulation. There are many examples when this thinking has been used for evil ends. Use these strategies for good, not to persuade people to do things that are wrong. Examine your conscience and apply this thinking ethically 1. Reciprocity People generally aim to return a compliment. They invite people to come to dinner having been invited themselves; they pay back debts; they treat others as they are treated. Its youà ¢Ã¢â€š ¬Ã‚ ¦meà ¢Ã¢â€š ¬Ã‚ ¦youà ¢Ã¢â€š ¬Ã‚ ¦meà ¢Ã¢â€š ¬Ã‚ ¦. This leads us to feel obliged to offer concessions or discounts to others if they have offered them to us first because we feel uncomfortable if we feel indebted to them. For example youll giving money to a fundraiser who has given you a little badge or sticker; a free tasting of a new food product in-store may make you buy a pack; you might decide to buy more from a supplier if they have offered you preferential terms first. You can sometimes use this principle by simply reminding the other person of how you have helped them in the past. Key thing is to give a service, information or a concession. Your target will then be primed to return the favour. To use reciprocity ethically to influence others, identify objectives, and consider wha t you want the target to do. You can then identify what you can give to them in return. 2. Commitment and Consistency Once weve committed to something, were then more inclined to go through with it because, says Cialdini, we human beings have an innate desire to be consistent. For example people who sign a petition supporting a new community facility are more likely to donate money to that cause when asked later. Get peoples commitment early on, either verbally or in writing. For example, if the communications programme is building support for the building of a new supermarket, communicate early on with stakeholders, and take their comments and views into account. 3. Social Proof This principle relies on peoples sense of safety in numbers because people tend to follow similar others. For example, were more likely put some money into a dish for staff tips if theres money already in that dish, well buy a product if lots of others have done so and provide testimonials that its good and and were more likely to support a policy if support seems high already. The assumption is that if lots of other people are doing something, then it must be OK, safe to do, good, right to do too. Were more likely to be influenced if we feel uncertain and, another key factor, is whether those people already behaving a certain way are like us in terms of lifetsage and lifestyle. Internally you could use social proof when trying to get support for a new project by getting the support from influential people in your organisation whose opinions others respect. And if you are selling a product, say how many people use it and get them to recommend it on social networking sites. 4 Liking Were more likely to be influenced by people we like. And people are more likely to buy from people like themselves, from friends, and from people they know and respect. Likability comes in many forms people might be similar or familiar to us, they might give us compliments, or we may just simply trust them.. Put in the time and effort needed to build trust and rapport with clients and people you work with, and behave with consistency. Develop your emptional intelligence together with active listening skils. But dont try too hard to be liked by others people can always spot a phoney. Companies that use sales agents from within the community employ the liking principle extensively and with huge success. 5. Authority We feel a sense of duty or obligation to people in positions of authority. This is why advertisers of pharmaceutical products employ doctors to front their campaigns, and why most of us will do most things that our manager requests. Job titles, uniforms, and even accessories like cars or gadgets can lend an air of authority, and can persuade us to accept what these people say. 6. Scarcity This principle says that things are more attractive when their availability is limited, or when we stand to lose the opportunity to acquire them on favorable terms. For instance, we might buy something immediately if were told that its the last one, or that a special offer will soon expire. Authority Here you can use both your own authority, and the authority of others, as influencers. When you use your own authority, be careful not to use it negatively. Our article onFrench and Ravens Five Forms of Power has more on different sources of power, and explains how you can use power and authority positively. To use authority, get support from influential and powerful people, and ask for their help in backing the idea. (Use Influence Maps to help you network with people who can help.) If youre marketing a product or service, highlight well-known and respected customers, use comments from industry experts, and talk about impressive research or statistics. Things like well-produced brochures, professional presentations, impressive offices, and smart clothing can also lend authority. Scarcity With this principle, people need to know that theyre missing out if they dont act quickly. If youre selling a product, limit the availability of stock, set a closing date for the offer, or create special editions of products. This principle can be trickier to apply within your organization if youre trying to influence others to support your ideas or projects. You can, however, use urgency to get support for your ideas. For example, you can highlight the possible urgent consequences of the problem that your idea helps to solve. http://www.mindtools.com/images/box/top460grey.png Tip: Remember that these are just six ways that you can influence others. Use these principles alongside other tools such as the Rhetorical Triangle, Monroes Motivated Sequence, Win-Win Negotiation, the Persuasion Tools Model, and the Minority Influence Strategy. You can also use Stakeholder Analysis and Management to build support for your ideas and projects. http://www.mindtools.com/images/box/bottom460grey.png Resisting Influence You can also use this tool when others are trying to influence you. In these situations, bear the following points in mind: Before accepting a free gift or a discounted service, or before agreeing to hear confidential information, ask yourself whether youre going to feel obliged to give the same or more in return. Should you decline, so that you dont feel indebted? Before agreeing to a course of action, even at a very preliminary level, think about the consequences of your decision. Will you feel so invested in this new course of action that you wont want to change your mind? Though everyone else is pursuing a particular route or buying a product, it may not be right for you. Avoid falling victim to the herd mentality. You might decide that its best to go against the trend. When you feel tempted to buy a product or sign up for a service, ask yourself whether youve fallen under the spell of a particularly likable salesperson. Is the salesperson similar to you, familiar to you, or extremely complimentary? Carefully note your reaction to authority figures. Has the person youre negotiating with triggered your respect for authority? Are you making your choice because you want to, or are you swayed by an expert opinion? And does this person genuinely have the authority he is implying, or is he merely using the symbols of that authority? Before you fall for a sales pitch claiming that a product is running out of stock or that a discount deal is soon to expire, think again. Do you really want or need the product now, or has its lack of availability caught your attention? http://www.mindtools.com/images/box/top460grey.png Key Points The Six Principles of Influence were created by Robert Cialdini, and published in his 1984 book, Influence: The Psychology of Persuasion. The principles are: reciprocity, commitment, social proof, liking, authority, and scarcity. You can use the six principles whenever you want to influence or persuade others. However, its also useful to use them with other tools. And, by knowing about the principles, you can become resistant to people who try to use them to manipulate you. You also need to make sure that you dont misuse these principles avoid using them to deceive or mislead people, and make sure that you use them for peoples good, rather than to disadvantage them. Theory Five Patrick Jackson and others the people change ladder Patrick Jackson was a public relations practitioner working in the US he and others considered the steps communicators has to go though in order to effect behaviour change Build awareness eg publicity, advertising, face to face communications Develop a latent readiness an inclination to make change during which opinions begin to form Trigger a desire to change via a natural or planned event Utilise an intermediate behaviour during which an individual begins to investigate new behaviours Changing behaviours and adopting the new behaviour Theory Six Mendelsohns Three Assumptions for Success Mendelsohn (1973) believed campaigns often failed because campaign designers overpromised, assumed the public would automatically receive and enthusiastically accept their messages, and blanketed the public with messages not properly targeted and likely to be ignored or misinterpreted. His Three Assumptions are still a touchstone for communications planning 1.Target your messages 2. Assume your target public is uninterested in your messages. 3. Set reasonable, midrange goals and objectives. Theory Seven Hierarchy of effects theory of persuasion This is a sequential representation of how advertising in particular influences a consumers decision to purchase or not a product or service. The hierarchy-of-effects theory is used to set up a structured series of message objectives with the aim of building on each successive step until the sale is achieved. Although this model is often used to plan advertising campaign it is a useful one to look at in relation to PR campaigns as often these too require a stepped approach. This thinking informs AMECs communications objectives funnel (see section on measurement and evaluation) Step 1 Exposure. Some PR programmes get no further than this just putting the message out. But just placing a message in an environment cannot guarantee it is seen or acknowledged. Step 2 Attention Even paid-for placed advertising will fail if the audience is not paying attention. A PR message must be capable of attracting attention and cutting through the noise of daily life. Complex messages have to capture even higher levels of attention, especially with attention spans diminishing as they are. Creativity, presentation and encoding are key elements at this stage. Carefully selected culturally specific and acceptable multi-sensory PR and communications techniques, using symbols, colours and music, are used to grab peoples attention and wake them up. Some aspects of attention are controlled by the potential receiver and some are involuntary responses to sensory cues. A sudden noise, for example, can get someones attention (essentially a human response mechanism to ensure quick responses to danger.) Conversely something amusing will draw attention because the receiver enjoys seeing it. Advertising practitioners may use physiological triggers like fast cut video to get and retain attention. But this is exhausting process requiring high levels of mental processing. So sometimes even though attention is gained, the desired message is lost in term sof being able to remember wht that was all about. Step 3 Involvement/Engagement Although research indicates people pay attention to sudden changes in sounds or visual effects, its true too that they stop paying attention if a message seems irrelevant, uninteresting, or distasteful. Messages that are relevant keep people interested and make them primed to absorb the information. This is essentially saying that communications needs to answer the question Whats in it for me? Once that is demonstrated, techniques like storytelling, examples and case histories and the use of novel content keeps the receiver engaged and interested. Step 4 Comprehension Keeping the receivers attention does not ensure he or she will understand the message. Step 5 Skill acquisition (learning how). Well-intentioned people may be unable to follow through on an idea if they lack the skills to do so. Potential voters without transportation to the polls will not vote; intended nonsmokers will not quit smoking without social support; interested restaurant patrons will not come if they cannot afford it; parents interested in a civic betterment program will not attend a meeting if they do not have child care. An effective campaign anticipates the target publics needs to provide the help they require. The National Fire Protection Association (NFPA), for example, found, through a Burke Marketing survey, that many people had a passive attitude about fire, many believed they had much more time to escape than they really do, and only 16% had developed and practiced a home fire escape plan. As a result, NFPAs 1998 Fire Safety Week promotion focused on teaching students about fire escape planning and practice, with incentives to encourage them to part icipate in a documented practice drill with their families. Although the Silver Anvil Award-winning campaign generated an enormous amount of publicity, the most dramatic result was that at least 25 lives were saved as a direct result of the families participation in the promotion. Step6 Persuasion (attitude change). Although McGuire listed this step following skills acquisition, attitude change often precedes skill development. People who lack the skills to follow through on an idea may tune out the details, figuring it is not relevant for them. Attitude change is another of the necessary but often insufficient steps in the persuasion process. Sometimes, however, attitude change is all that is necessary, particularly if the goal of a campaign is to increase a publics satisfaction with an organization in order to avoid negative consequences such as lawsuits, strikes, or boycotts. Usually, however, a campaign has an outcome behavior in mind. In that case, remember that people often have attitudes inconsistent with their behaviors. Many smokers believe smoking is a bad thing but still smoke. Many nonvoters say voting is important and they intend to vote, but they still fail to show up on election day. Step 7 Storing the new position in memory emory storage. This step is important because people receive multiple messages from multiple sources all day, every day. For them to act on your message, they need to remember it when the appropriate time comes to buy a ticket, make a telephone call, fill out a form, or attend an event. They need to be able to store the important information about your message in their memory, which may not be easy if other messages received simultaneously demand their attention. Key elements of messages, therefore, need to be communicated in ways that make them stand out for easy memorization. Step 8. Information retrieval. Simply storing information does not ensure that it will be retrieved at the appropriate time. People might remember your special event on the correct day but forget the location. Reminders or memory devices such as slogans, jingles, and refrigerator magnets can help. Step 9. Motivation (decision). This is an important step that many campaign designers forget in their own enthusiasm for their campaign goals.Remember Mendelsohns (1973) admonition that people may not be interested in the campaign? They need reasons to follow through. The benefits need to outweigh the costs. In addition, the benefits must seem realistic and should be easily obtained. The more effort required on the part of the message recipients the less likely it is that they will make that effort. If the message recipients believe a proposed behavior is easy, will have major personal benefits, or is critically important, they are more likely to act. The challenge for the program planner is to discover what will motivate the target audience successfully, an issue addressed later in this chapter. Elgin DDB of Seattle, when asked to help reduce Puget Sound curbside disposal of grass clippings by 5%, realized motivation would be an important focus. Focus groups and phone surveys indica ted that the target group, male homeowners aged 25 to 65, had an interest in grass-cycling but needed the proper tools to make it easy and practical. As a result, they arranged to recycle consumers old polluting gas mowers for free at a special event and sell Torro and Ryobi mulch mowers at below the normal retail price, with an additional rebate. With a goal of selling 3,000 mowers, they sold 5,000. They hoped to remove 1,500 gas mowers from the market and ended up recycling approximately 2,600. And, as for their original goal of reducing curbside disposal of grass clippings by 5%? They more than tripled the target amount, reducing grass clippings by 17%, winning a 1999 Silver Anvil Award. 10. Behavior. Success often is measured in terms of behaviors such as sales or attendance figures. Marketing experts, however, know that getting someones business once does not guarantee long-term success. One study (Building Customer, 1996) found that keeping customers loyal can boost profits up to 80%. As a result, the program planner needs to do everything possible to ensure that behavior attempts

The Proper Golf Stance :: Expository Process Essays

The Proper Golf Stance While there are many factors in determining the outcome of a golf shot, setting up the proper golf stance is the foundation from which all other aspects essential to hitting a perfect shot are judged as success or failure. Proper stance is made up of proper implementation of multiple factors. The entire outcome (shot) depends on setting up properly. There are three elements that comprise the proper golf stance: grip, stance, and body placement. Your grip must be firm with hands in their proper places. The stance is crucial to making your weight shift correctly. The golfers' body placement must be comfortable, with all elements in their proper places. The proper golf starting position allows for the perfect golf shot. NOTE: The stance detailed below is for a right-handed person. Your hands must be placed in on the end of the club creating a grip. The backside of the left hand should be placed even with the end of the club. The right hand should be directly below the left with both thumbs pointing down the shaft (body of the club). Next lock the right pinky finger with the left index finger, turning you hands into a single unit. The left wrist should be bowed (curved outward) and never cupped (curved inward). The golfer should squeeze the club lightly. A common analogy is to hold the club like you would a bird, tight enough so it couldn't fly away but not so tight that you could kill it. The next crucial element is the stance. Your feet should be shoulder-width apart and parallel with the ground. To line up your feet, draw an imaginary line from your back (right) foot toe to your front (left) foot toe. Notice where this imaginary line points and you have a good indication of how you are lined up and where you are aiming your shot. The players weight should be on the inside of the right foot and knee. Hold the club with the proper grip next to the left leg. The club head should rest gently on the ground, centered approximately 18 inches in front of your toes. Allow the club head to lay centered behind the golf ball so it dose not touch or move it.

Who is responsible for the downfall of Macbeth and how far does he fit the role of a Tragic hero?

In my essay I am going to be writing about who is responsible for the downfall of Macbeth and how far does he fit the role of a tragic hero. During the play we see how Macbeth's attitude changes. For example, at the beginning of the play, when he meets the witches, it is the witches want to meet him, â€Å"There to meet with Macbeth,† When he first meets them he talks in mannered voice. However after he becomes a king, he goes back to meet the witches and he is more demanding. In my opinion, there are many people responsible for Macbeth's downfall, Lady Macbeth, the witches and Macbeth himself. I am going to be discussing how they individually responsible and how they contribute to his downfall. For the second part of my essay I have been asked to discuss how far he fits the role of a tragic hero. A tragic hero is the main character who at the beginning is good, brave and noble but who changes because of a fatal flaw. A fatal flaw is a kind of mistake that is very dangerous. It could lead to lots of people suffering. I think Macbeth does fit the role of a tragic hero. He was born of Noble blood. At the begging he is a brave man, known as a noble man, and would do anything for his country and his king. â€Å"For brave Macbeth, well he deserves that name,† This tells us that people at the beginning people thought that he was brave. However, at the end becomes bad and kills the king, his friend Banquo and Macduff's family. The fatal flow of Macbeth is his ambition and desire. His ambition and desire made his country and himself suffer. â€Å"My way of life is fallen into the sere.† This shows that he has realized his mistake, which is another thing related to the title ‘tragic hero'. At the end the tragic hero realizes their mistake. In my essay I will be discussing who is responsible for his downfall which leads him to become a tragic hero. Macbeth was based in the 16th century. Supernatural belief during the 16th Century was a huge part of the resulting deaths of thousands of innocent people. Many years ago, people couldn't find any evidence to what caused the natural things like lightning in the sky, rain, birth and death. Because of this, they believed that natural things were controlled by the witches. They believed that witches can do various things, for example, they can control the weather, they can predict the future, they could fly, they could swim and also mostly they were women. Some women were put in the witch test. They would drop somebody in the water and if they can swim, they were witch and they would be punished to death. If they can't swim, they would drown and die. In my opinion, the first people who could be held responsible for Macbeth's downfall are the witches. At first Macbeth was a noble and a loyal man who would never even think about killing his king. However, the witches gave him the idea of becoming king. They prophesied his future. The prophecies were: 1 WITCH: â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis!† 2 WITCH: â€Å"All hail, Macbeth! Hail to thee, Thane of Cawdor!† 3 WITCH: â€Å"All hail, Macbeth, that shalt be King hereafter!† These prophecies were saying that he is the Thane of Glamis; he will become the Thane of Cawdor and would eventually become the king. At first Macbeth didn't believe in them. However, as soon he found out that he was the Thane of Cawdor, â€Å"He bade me, from him, call thee Thane of Cawdor.† He started to think about the prophecies again. â€Å"This supernatural soliciting cannot be ill, cannot be good. If ill, why hath it given me earnest of success, Commencing in a truth? I am Thane of Cawdor. If good, why do I yield to that suggestion?† On the other hand, the witches never told him to kill the king. They never told him he had to do anything. He could become the king like he became the Thane of Cawdor. In my opinion, we cannot really say they are entirely responsible for his downfall. God gave free will so he could have chosen not to listen to the witches. I think Macbeth could have ignored the witches' prophecies like Banquo. Banquo was also given prophecies. The prophecies for Banquo were: FIRST WITCH: â€Å"Lesser than Macbeth, and greater.† SECOND WITCH: â€Å"Not so happy, yet much happier.† THIRD WITCH: â€Å"Thou shalt get kings, though thou be none.† Macbeth went on to not only kill the king; he also killed his friend Banquo and Macduff's family. He did this because he thought that Banquo's children would become the king and that the witches had placed a â€Å"barren sceptre† in his hand. So he tried killing Banquo's son but was failed to kill him. He wanted his children to become the king after him. Also the witches were involved in giving him the idea of killing Macduff's family. After he became the king of Scotland, he went back to the witches to find out more. They gave him three more prophecies, these prophecies were given by the witches' master, and they were: FIRST APPARITION: â€Å"Macbeth! Macbeth! Macbeth! Beware Macduff; Beware the Thane of Fife.† SECOND APPARITION: â€Å"Be bloody, bold, and resolute; laugh to scorn the power of man, for no one given birth to by a woman shall harm Macbeth.† THIRD APPARITION: â€Å"Be lion-mettled, proud, and take no care who chafes, who frets, or where conspirers are: Macbeth shall never vanquish'd be until Great Birnam Wood to high Dunsinane Hill shall come against him.† After hearing these prophecies, Macbeth felt invincible. He thought everyone is born of women so why should he be scared of Macduff, â€Å"Then live, Macduff. What need I fear of thee?† He also, after hearing the third prophecy, said â€Å"That will never be. Who can impress the forest, bid the tree unfix his earth-bound root? Sweet bodements, good! Rebellion's head, rise never, till the Wood of Birnam rise, and our high-placed Macbeth.† These prophecies led him to kill innocent people, the Macduff's family. I also think that Lady Macbeth can also be held responsible for her husband's downfall. The witches gave Macbeth the idea of becoming the king but Lady Macbeth persuaded him to kill Duncan. Lady Macbeth urged her husband to commit murder and it was this action that led to Macbeth's downfall but she did not know that he would go on to kill again and again. Nevertheless, she was just responsible for the murder of King Duncan but after he decided to kill more people, like Banquo and even Macduff to hide his sins. After Lady Macbeth receives the letter about how one of the prophecies from the witches came true, she calls upon the evil spirits. â€Å"Fill me, from the crown to the toe, top-full of direst cruelty.† She knows that Macbeth is a good person and he would not kill Duncan, â€Å"Yet do I fear thy nature: it is too full o' the milk of human kindness.† In Shakespeare's time women weren't treated equal as men. She would've have had more powers because if Macbeth becomes the King, then she can become the queen. Macbeth, on the other hand, does not like the idea at first of having to kill his king to take his position. He gives lots of reason to not to kill the king, â€Å"First as I am his kinsman and his subject, strong both against the deed; then, as his host, who should against his murderer shut the door, not bear the knife myself.† He also says that Duncan has been a good king. â€Å"†¦Duncan hath borne his faculties so meek, hath been so clear in his great office, that his virtues will please like angels.† Lady Macbeth becomes aware of her husband's weakness, and persuades him, allowing his ambitions get the better of him, and believed that it was her responsibility to guide Macbeth to being king. She accuses him of being coward and not a man. â€Å"And live a coward in thine own esteem,† here she says that is she living with a coward. Also she says what she would do if she promised something, â€Å"How tender ‘t is to love the babe that milks me: I would, while it was smiling in my face, have plucked my nipple from his boneless gums, and dashed the brains out, had I sworn as you have done to this.† This shows that she would have done anything she promised, although she is a woman, so he should do as he has promised to be a man. Macbeth tries to make Lady Macbeth understand the possible consequences for killing the king. He always tries to back down, â€Å"We will proceed no further in this business: he hath honoured me of late; and I have bought golden opinions from all sorts of people,† but she is always calling him coward and says he is not a man. He is scared if somebody finds out. He is ready to take on the consequences of the hereafter but he is afraid of the consequences of this life. â€Å"But, in these cases, we still have judgement here,† this confirms that he knows he is going to get punished on earth, which he is scared of. The final thing that is responsible for Macbeth's downfall is Macbeth's ambition. Macbeth could not control his urges to be King. He followed his ambitions without regard to humanity or the affects his actions would have on the people around him. He carried on and listened to his wife and the witches. Macbeth had a choice but he picked the bad choice and chose to kill the king and then later decided himself to kill again and again. â€Å"I have done this deed.† Lady Macbeth only manipulated him to kill the king, but the decisions to kill and Banquo and the Macduff family were his own. He decided to kill these people listening to the prophecies of the witches. He killed Banquo, and tried to kill Banquo's son, because he didn't want Banquo's children to be the king. He decided to kill Macduff because of the prophecies that were given by the witches the second time. Evidence that shows that he wanted to become the king is he wrote the letter to his wife. He wanted support from his wife. He should not have written the letter to his wife and not let her know about the prophecies. He chose to let her know and chose to let her persuade him to kill King Duncan. Writing the letter to his wife informing her about the witches and their prophecies shows that becoming king was initially in his mind. Macbeth was not weak but his ambitions made him morally weak. At the beginning of the play, Macbeth was described as a brave warrior who was loyal to his king. The king also liked him, â€Å"And, when he reads thy personal venture in the rebels' fight, his wonders and his praises do contend,† but like any other person, he had his fatal flaw. His fatal flaw was he had ambitions â€Å"vaulting ambition†. In conclusion I think that it was the witches and Lady Macbeth who are responsible for the start of his downfall. If the witches had not given him the idea of becoming a king then he probably would not have thought about becoming the king. If Lady Macbeth had not influenced him, then he probably would have stopped. However, Macbeth did listen to the witches and Lady Macbeth. Then he is the one who is actually responsible for his downfall. He is the one made the final decision and he is the one who led him self into the role of tragic hero. He made himself suffer, â€Å"My way of life is fallen into the sere.†